AllSet is an Art Direction and Design company. It is a collaboration between Richard Ward and Paula West who have been working as Art Directors in the TV industry for just over 11 years. Working predominantly in Commercials and Promos, our work is diverse and varied, from designing studio sets, to dressing locations, to prop making. We have an equally broad range of clients which ensures each project is fun, new and creative.


Richard studied Art and Design at Kingston University and Norwich School of Art. After leaving college Richard went on to design sets for Theatre before joining Harvey Nichols as part of a small team designing and constructing the window displays for the London and Leeds stores. He later became workshop manager at Elemental Design, building and installing window displays for Selfridges, Diesel and Burberry as well as designing and building sets for pop promos for artists including Oasis and David Bowie.

Paula has a background in catering (in a former life) and then more recently in Furniture Making and Design. She studied at Glasgow College of Building and Printing and at Birmingham Institute of Art and Design. After finishing her degree, Paula worked freelance for Elemental Design, where she met Richard, doing a variety of work including graphic design, set decorating and upholstery as well as on site installations for retail display. She has produced work for the BBC, Oasis Stores nationwide, and also worked on various sets for Disney and MTV.