About us

Welcome to AllSet .

AllSet is a collaboration of two Art Directors, Richard Ward and Paula West.

We work individually as Art Directors and also team up to work together, as needed, and have a fantastic team of Art Assistants we work with regularly for larger projects.

We have been working together as AllSet since 2004 and between us we have a wealth of experience providing Art Direction and Design for Sets and locations across the UK and Europe, with clients including the BBC, UKTV, Channel 5, Saatchi and Saatchi, MTV and Disney.

We pride ourselves on being a friendly, supportive and creative duo who have been working together for so long that we have an almost telepathic working relationship.

Who’s Richard? 

With a passion for the arts from an early age, Richard studied Graphic Design at Kingston and Norwich Schools of Art. 

Richard then joined the team at Harvey Nichols constructing the window displays for the London and Leeds stores before moving to work on the windows for Ralph Lauren. During this time Richard worked in the evenings designing multiple sets throughout the London fringe theatre scene.

He later became workshop manager at Elemental Design, building and installing window displays for Selfridges, Diesel and Burberry as well a working on multiple music videos and events before going freelance.

Following this, Richard has helped design and build sets for artists including Oasis and David Bowie.

In his spare time Richard enjoys visiting antiques and second hand markets in this country and in France

Who’s Paula? 

With a background in Furniture Making and Design, Paula studied at Glasgow College of Building and Printing and at Birmingham Institute of Art and Design. After finishing her degree, Paula worked as a freelancer at Elemental Design, where, as well as creating site installations for retail displays, she worked on graphics, set decoration and upholstery. 

Following this, Paula has, alongside Richard, has worked with various companies including MTV, Disney and UKTV. In her spare time Paula enjoys furniture restoration and upholstery.