We were asked by Saatchi to produce and transport a Toyota Car stand to the beautiful Antwerp Train Station. Our brief was to produce a clean white column which when the 'Challenge' was started a graphic would appear. Our solution was to use a bright LED panel built into the column and wrap the whole piece in white lycra.
The 'Toyota Challenge' was for members of the public to find the electronic charging point on the car within an allotted time period.